New TV screens installed around KGH

News / General
By Peter Jeffrey

Screens to display a mix of helpful information and ads

It’s not just better lighting and the colourful new paint on the walls catching peoples’ attention these days around KGH. You may also have noticed the new TV screens that have been installed in several strategic locations, including waiting rooms and busy lobbies.

The screens are part of a partnership with a company called Creative Display Technology and each is programmed to show a blend of local and national advertisements, along with some special messages created by KGH. In some locations there is a second screen that streams the CBC News Network for people to watch.

“We are always looking for new ways to communicate with our patients, families and other visitors and this is a great new tool we can use to share helpful information in a timely way,” says Theresa MacBeth, Director of Strategy Management and Communications. “Along with our KGH information, the screens will also show approved advertisements that might be of interest to our visitors. This will generate thousands of dollars in revenue that we can then apply to patient care.”

Patient Experience Advisors have been engaged in the process by pre-approving categories of ads that are appropriate for all audiences inside KGH.

The screens are now up and running in six busy locations around the hospital, including the Abramsky main lobby near the Tim Hortons outlet, and another near the entrance to the Atrium cafeteria on Davies 0. Three more locations are in the Burr wing, with screens in the Burr wing lobby, the Cancer Care Clinic waiting room, and the Radiation Treatment waiting room.

The remaining set of screens is in the waiting room of our Emergency Department. These screens were installed in 2014 as part of a pilot project to see how the technology could be best put to use in one of our busy waiting rooms.

“We have created special screen messages to answer some of the common questions people may have while waiting in the ED, including information about how patient flow works in our area and about some of our specialty programs,” says Damiano Loricchio, Project Manager. “As another example, there is also information on what patients should do if they begin to feel worse which has been helpful for patients and staff.”